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	<title>Maria Burns Ortiz</title>
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	<link>http://www.mariaburnsortiz.com</link>
	<description>Social Media Columnist for ESPN.com, Sports Contributor for Fox News Latino</description>
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		<title>An Overdue Update</title>
		<link>http://www.mariaburnsortiz.com/2013/01/an-overdue-update/</link>
		<comments>http://www.mariaburnsortiz.com/2013/01/an-overdue-update/#comments</comments>
		<pubDate>Wed, 09 Jan 2013 23:16:46 +0000</pubDate>
		<dc:creator>Maria Burns Ortiz</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.mariaburnsortiz.com/?p=2833</guid>
		<description><![CDATA[Happy New Year. I don&#8217;t really do resolutions, but one of the things I hope to do in 2013 is to update this blog more regularly. The last few months were a bit crazy to say the least. I was teaching three college courses on top writing two weekly columns and one monthly column. This, [...]]]></description>
			<content:encoded><![CDATA[<p>Happy New Year. I don&#8217;t really do resolutions, but one of the things I hope to do in 2013 is to update this blog more regularly. </p>
<p>The last few months were a bit crazy to say the least. I was teaching three college courses on top writing two weekly columns and one monthly column. This, of course, is in addition to having a pre-kindergartner and an infant. That alone would have kept me busy, but then my nanny got sick and ended up <em>out for five weeks</em>. I had a part-time fill-in, but it was a juggle to say the least. Surviving the semester involved lots of writing late at night and getting up at obscenely early hours to get everything done, fueled largely by coffee and the deadline adrenaline kick that allows journalists to get stories in on time when such a feat seems nearly impossible. </p>
<p>This go-round I&#8217;ve got my nanny back and am only teaching one course, but I&#8217;m not banking on tons more free time just yet. I&#8217;ve taken on some additional work and was recently appointed to the UNITY: Journalists for Diversity national board of directors. And my baby is now walking so I&#8217;m constantly chasing after her as well. But when &#8212; or maybe that&#8217;s if &#8212; I get some free time, I&#8217;ll do my best to update here. </p>
<p>Of course, you can always <a href="https://twitter.com/BurnsOrtiz">follow me on Twitter</a> or check my archives on the right of this page to see what&#8217;s keeping me busy. </p>
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		<title>Fox News Latino: Three Columns for the Triple Crown</title>
		<link>http://www.mariaburnsortiz.com/2012/06/three-columns-for-the-triple-crown/</link>
		<comments>http://www.mariaburnsortiz.com/2012/06/three-columns-for-the-triple-crown/#comments</comments>
		<pubDate>Tue, 12 Jun 2012 01:09:12 +0000</pubDate>
		<dc:creator>Maria Burns Ortiz</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.mariaburnsortiz.com/?p=2116</guid>
		<description><![CDATA[In honor of the Triple Crown, I ended up writing a trio of horse racing stories. I hadn&#8217;t really planned that as part of my coverage plan, but few people expected I&#8217;ll Have Another with jockey Mario Gutierrez abroad to make a run for one of sport&#8217;s most elusive honors. A little over a month [...]]]></description>
			<content:encoded><![CDATA[<p>In honor of the Triple Crown, I ended up writing a trio of horse racing stories. I hadn&#8217;t really planned that as part of my coverage plan, but few people expected I&#8217;ll Have Another with jockey Mario Gutierrez abroad to make a run for one of sport&#8217;s most elusive honors.</p>
<p>A little over a month ago, I got an email from a PR guy asking if I&#8217;d be interested in doing a story on a jockey who would be riding in the Kentucky Derby. The jockey was from Mexico. I thought it would be a good fit for a Fox News Latino piece, and it was. </p>
<p>See: <a href="http://latino.foxnews.com/latino/sports/2012/05/04/kentucky-derby-from-mexico-to-biggest-stage/">Kentucky Derby: From Mexico to the Biggest Stage</a></p>
<p>Of course, it became a much bigger story after I&#8217;ll Have Another/Mario Gutierrez won the Kentucky Derby. And it became exponentially bigger after the pairing won the Preakness, leading me to write a follow up column. </p>
<p>See: <a href="http://latino.foxnews.com/latino/sports/2012/05/20/triple-crown-preakness-winner-ill-have-another-is-great-for-horse-racing/">Triple Crown? Preakness Winner I&#8217;ll Have Another is Great for Horse Racing</a></p>
<p>With an end to the Triple Crown drought looking almost likely, I was tasked with doing another column ahead of the Belmont Stakes. It was going to be about how difficult it is to pull off the trifecta and how I&#8217;ll Have Another was well-poised to do just that. Then I&#8217;ll Have Another was scratched a day before the race. My column required a bit of 11th hour reworking, but I managed to pull it off. </p>
<p>See:<a href="http://latino.foxnews.com/latino/sports/2012/06/09/ill-have-another-belmont-hopes-dashed-again-for-triple-crown/"> I&#8217;ll Have Another &#038; The Belmont: Hopes Dashed Again for The Triple Crown<br />
</a></p>
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		<title>Hockey and More Hockey</title>
		<link>http://www.mariaburnsortiz.com/2012/06/hockey-and-more-hockey/</link>
		<comments>http://www.mariaburnsortiz.com/2012/06/hockey-and-more-hockey/#comments</comments>
		<pubDate>Sun, 03 Jun 2012 02:47:15 +0000</pubDate>
		<dc:creator>Maria Burns Ortiz</dc:creator>
				<category><![CDATA[ESPN.com]]></category>
		<category><![CDATA[Fox News Latino]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://www.mariaburnsortiz.com/?p=2054</guid>
		<description><![CDATA[The Stanley Cup final is underway, meaning Stanley Cup stories by yours truly. I don&#8217;t cover a lot of hockey, but I pride myself in being able to tackle almost any story/subject out there. For Fox News Latino, I examined the challenges the NHL faces in attracting Latino fans and what the league is doing [...]]]></description>
			<content:encoded><![CDATA[<p>The Stanley Cup final is underway, meaning Stanley Cup stories by yours truly. </p>
<p>I don&#8217;t cover a lot of hockey, but I pride myself in being able to tackle almost any story/subject out there. </p>
<p>For Fox News Latino, I examined the challenges the NHL faces in attracting Latino fans and what the league is doing to reach minorities. </p>
<p>See: <a href="http://latino.foxnews.com/latino/sports/2012/06/02/with-stanley-cup-finals-underway-nhl-still-trying-to-attract-latinos/#ixzz1wex5aMh1">With Stanley Cup Finals Underway, NHL Still Trying To Attract Latinos</a> </p>
<p>For ESPN.com social media column, I did a social media tale of the tape comparing the L.A. Kings and New Jersey Devils&#8217; social media efforts.</p>
<p>See: <a href="http://espn.go.com/blog/playbook/trending/post/_/id/2597/social-media-comparing-kings-and-devils">Social media: Comparing Kings and Devils</a></p>
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		<title>And I&#8217;m Back</title>
		<link>http://www.mariaburnsortiz.com/2012/06/and-im-back/</link>
		<comments>http://www.mariaburnsortiz.com/2012/06/and-im-back/#comments</comments>
		<pubDate>Sun, 03 Jun 2012 01:38:11 +0000</pubDate>
		<dc:creator>Maria Burns Ortiz</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.mariaburnsortiz.com/?p=2027</guid>
		<description><![CDATA[&#8220;I&#8217;m so sorry [I didn't get back to you sooner/I've been out of touch/I've been slow in replying to my email/etc.], I just had a baby.&#8221; I have used this phrase a lot lately. It&#8217;s not an excuse, it&#8217;s an explanation. My updates to this site have been a bit irregular in the last year [...]]]></description>
			<content:encoded><![CDATA[<p>&#8220;I&#8217;m so sorry [I didn't get back to you sooner/I've been out of touch/I've been slow in replying to my email/etc.], I just had a baby.&#8221; </p>
<p>I have used this phrase a lot lately. It&#8217;s not an excuse, it&#8217;s an explanation. </p>
<p>My updates to this site have been a bit irregular in the last year and non-existent the last few months. But I have a good reason: </p>
<p><a href="http://www.mariaburnsortiz.com/blog/wp-content/uploads/2012/06/538808_3845484382710_1446170418_3493704_467076301_n.jpeg"><img src="http://www.mariaburnsortiz.com/blog/wp-content/uploads/2012/06/538808_3845484382710_1446170418_3493704_467076301_n.jpeg" alt="" title="538808_3845484382710_1446170418_3493704_467076301_n" width="450" height="450" class="aligncenter size-full wp-image-2028" /></a></p>
<p>I am now out of the sleep deprivation fog (don&#8217;t confuse that for sleeping through the night) and back at work.</p>
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		<title>ESPN.com: @Page2 &#8211; Jets Winning Big When it Comes to Social Media</title>
		<link>http://www.mariaburnsortiz.com/2011/09/espn-com-page2-jets-winning-big-when-it-comes-to-social-media/</link>
		<comments>http://www.mariaburnsortiz.com/2011/09/espn-com-page2-jets-winning-big-when-it-comes-to-social-media/#comments</comments>
		<pubDate>Wed, 14 Sep 2011 18:22:22 +0000</pubDate>
		<dc:creator>Maria Burns Ortiz</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.mariaburnsortiz.com/?p=1963</guid>
		<description><![CDATA[I had hit on how leagues and sports personalities utilize social media in my past columns, but hadn&#8217;t looked at how teams are using the space. The Jets have been especially progressive in their use of social media, and as I examined in this piece, those efforts have made the team a digital leader among [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.mariaburnsortiz.com/blog/wp-content/uploads/2012/01/pg2_rex_ryan_atpg2_576.jpg"><img src="http://www.mariaburnsortiz.com/blog/wp-content/uploads/2012/01/pg2_rex_ryan_atpg2_576.jpg" alt="" title="pg2_rex_ryan_atpg2_576" width="475" height="267" class="aligncenter size-full wp-image-1964" /></a></p>
<p>I had hit on how leagues and sports personalities utilize social media in my past columns, but hadn&#8217;t looked at how teams are using the space. The Jets have been especially progressive in their use of social media, and as I examined in this piece, those efforts have made the team a digital leader among its NFL counterparts. </p>
<p>See: <a href="http://espn.go.com/espn/page2/story/_/id/6964530/behind-new-york-jets-social-media-takeoff">The New York Jets&#8217; social media takeoff</a></p>
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		<title>ESPN.com: Maryland&#8217;s New Uniforms Generate Viral Buzz</title>
		<link>http://www.mariaburnsortiz.com/2011/09/espn-com-marylands-new-uniforms-generate-viral-buzz/</link>
		<comments>http://www.mariaburnsortiz.com/2011/09/espn-com-marylands-new-uniforms-generate-viral-buzz/#comments</comments>
		<pubDate>Fri, 09 Sep 2011 17:58:14 +0000</pubDate>
		<dc:creator>Maria Burns Ortiz</dc:creator>
				<category><![CDATA[ESPN.com]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Sports]]></category>

		<guid isPermaLink="false">http://www.mariaburnsortiz.com/?p=1960</guid>
		<description><![CDATA[The University of Maryland pulled off an upset beating Miami in the two teams&#8217; season opener, but that&#8217;s not what had people talking after the game. It was the unique uniforms the Terrapins unveiled that had fans &#8211; and the Twitterverse &#8211; abuzz. See: Maryland unis start social media buzz As I&#8217;ve mentioned before, my [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.mariaburnsortiz.com/blog/wp-content/uploads/2012/01/ncf_g_maryland_gb2_576.jpg"><img src="http://www.mariaburnsortiz.com/blog/wp-content/uploads/2012/01/ncf_g_maryland_gb2_576-150x150.jpg" alt="" title="ncf_g_maryland_gb2_576" width="150" height="150" class="alignleft size-thumbnail wp-image-1961" /></a> The University of Maryland pulled off an upset beating Miami in the two teams&#8217; season opener, but that&#8217;s not what had people talking after the game. It was the unique uniforms the Terrapins unveiled that had fans &#8211; and the Twitterverse &#8211; abuzz. </p>
<p>See: <a href="http://espn.go.com/espn/page2/story/_/id/6943189/maryland-uniforms-pay-social-media-bonanza">Maryland unis start social media buzz</a></p>
<p>As I&#8217;ve mentioned before, my goal in covering social media is to go beyond simply &#8220;this is what so-and-so said on Twitter.&#8221; The aim is to put it in some kind of additional context. For this piece, I wanted to look at trying to quantify the value of a social media bump.  </p>
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		<title>ESPN.com: @Page2 &#8211; Social Media 101 for Athletes</title>
		<link>http://www.mariaburnsortiz.com/2011/09/espn-com-page2-social-media-101-for-athletes/</link>
		<comments>http://www.mariaburnsortiz.com/2011/09/espn-com-page2-social-media-101-for-athletes/#comments</comments>
		<pubDate>Fri, 02 Sep 2011 22:54:24 +0000</pubDate>
		<dc:creator>Maria Burns Ortiz</dc:creator>
				<category><![CDATA[ESPN.com]]></category>
		<category><![CDATA[Media Appearance]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Sports]]></category>

		<guid isPermaLink="false">http://www.mariaburnsortiz.com/?p=1957</guid>
		<description><![CDATA[Another day, another athlete social media faux pas. At least, that&#8217;s how it seems in this fast-paced digital age. Having covered social media, I&#8217;ve also noticed that most sports personalities are making similar missteps. So I decided to compile a list of social media do&#8217;s and don&#8217;ts for athletes that was both tongue-in-cheek and useful. [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.mariaburnsortiz.com/blog/wp-content/uploads/2012/01/pg2_twitter_athletes_576.jpg"><img src="http://www.mariaburnsortiz.com/blog/wp-content/uploads/2012/01/pg2_twitter_athletes_576.jpg" alt="" title="pg2_twitter_athletes_576" width="475" height="267" class="aligncenter size-full wp-image-1958" /></a></p>
<p>Another day, another athlete social media faux pas. At least, that&#8217;s how it seems in this fast-paced digital age. Having covered social media, I&#8217;ve also noticed that most sports personalities are making similar missteps. So I decided to compile a list of social media do&#8217;s and don&#8217;ts for athletes that was both tongue-in-cheek and useful. </p>
<p>See: <a href="http://espn.go.com/espn/page2/story/_/id/6862948/the-@page2-guide-athletes-social-media">@Page2 guides athletes on social media</a></p>
<p>The piece was really well-received. I think it&#8217;s the balance of dry humor, real word examples and legitimate pointers that made it appeal to my audience. </p>
<p>Following the column, I was asked to appear on the Bryan Hayes Show on TSN 1050 (Toronto&#8217;s ESPN affiliate) to discuss the piece as well as my general thoughts on sports and social media. </p>
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		<title>ESPN.com: NFL Players Take to Twitter as Lockout Ends</title>
		<link>http://www.mariaburnsortiz.com/2011/07/espn-com-nfl-players-take-to-twitter-as-lockout-ends/</link>
		<comments>http://www.mariaburnsortiz.com/2011/07/espn-com-nfl-players-take-to-twitter-as-lockout-ends/#comments</comments>
		<pubDate>Thu, 28 Jul 2011 00:44:14 +0000</pubDate>
		<dc:creator>Maria Burns Ortiz</dc:creator>
				<category><![CDATA[ESPN.com]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Sports]]></category>

		<guid isPermaLink="false">http://www.mariaburnsortiz.com/?p=1954</guid>
		<description><![CDATA[After 135 days, the NFL lockout officially came to an end. I wrote up a quick blog for ESPN.com on players&#8217; joyous reactions to the news that the 2011 season will be played. See: NFL players celebrate lockout&#8217;s end on Twitter]]></description>
			<content:encoded><![CDATA[<p>After 135 days, the NFL lockout officially came to an end. I wrote up a quick blog for ESPN.com on players&#8217;  joyous reactions to the news that the 2011 season will be played. </p>
<p>See: <a href="http://espn.go.com/espn/page2/index?id=6802670">NFL players celebrate lockout&#8217;s end on Twitter</a></p>
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		<title>ESPN.com: @Page2 &#8211; Exclusive iPad App Just for MLB Players</title>
		<link>http://www.mariaburnsortiz.com/2011/07/espn-com-page2-exclusive-ipad-app-just-for-mlb-players/</link>
		<comments>http://www.mariaburnsortiz.com/2011/07/espn-com-page2-exclusive-ipad-app-just-for-mlb-players/#comments</comments>
		<pubDate>Tue, 26 Jul 2011 16:41:14 +0000</pubDate>
		<dc:creator>Maria Burns Ortiz</dc:creator>
				<category><![CDATA[ESPN.com]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Sports]]></category>

		<guid isPermaLink="false">http://www.mariaburnsortiz.com/?p=1946</guid>
		<description><![CDATA[Although my column&#8217;s focus is social media, there&#8217;s some flexibility in what I cover and relevant Web-related sports technology tends to fall under the general umbrella as well. This week&#8217;s piece featured an iPad app available only to professional baseball players. See: MLB players study video with iPad app Part of what I enjoy about [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.mariaburnsortiz.com/blog/wp-content/uploads/2012/01/pg2_e_BloombergApp1_576.jpg"><img src="http://www.mariaburnsortiz.com/blog/wp-content/uploads/2012/01/pg2_e_BloombergApp1_576.jpg" alt="" title="pg2_e_BloombergApp1_576" width="475" height="267" class="aligncenter size-full wp-image-1950" /></a></p>
<p>Although my column&#8217;s focus is social media, there&#8217;s some flexibility in what I cover and relevant Web-related sports technology tends to fall under the general umbrella as well. This week&#8217;s piece featured an iPad app available only to professional baseball players.</p>
<p>See: <a href="http://espn.go.com/espn/page2/story/_/id/6799282/players-only-ipad-app-lets-mlb-players-study-video">MLB players study video with iPad app</a></p>
<p>Part of what I enjoy about being a journalist, especially in covering sports, is getting a behind-the-scenes look at an area that millions of people are passionate about. However, it&#8217;s about more than just having an all-access pass. It&#8217;s about then being able to bring that information to an audience that might never have known about it otherwise. That&#8217;s why it piqued my interest when I heard that Bloomberg had developed an app that was only available to professional baseball players. It&#8217;s not only a unique and incredibly exclusive product &#8211; they&#8217;re appealing to a very small and elite demographic &#8211; but it&#8217;s also the kind of story the average fan might not have heard and would find interesting. </p>
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		<title>ESPN.com: @Page2 &#8211; Women&#8217;s World Cup Sets Social Media Record</title>
		<link>http://www.mariaburnsortiz.com/2011/07/espn-com-page2-womens-world-cup-sets-social-media-record/</link>
		<comments>http://www.mariaburnsortiz.com/2011/07/espn-com-page2-womens-world-cup-sets-social-media-record/#comments</comments>
		<pubDate>Mon, 18 Jul 2011 23:45:19 +0000</pubDate>
		<dc:creator>Maria Burns Ortiz</dc:creator>
				<category><![CDATA[ESPN.com]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Sports]]></category>

		<guid isPermaLink="false">http://www.mariaburnsortiz.com/?p=1942</guid>
		<description><![CDATA[A new Twitter record was set during the Women&#8217;s World Cup final match between the United States and Japan with users posting a 7,196 tweets per second. This fact combined with the outpouring of social media reaction from notable personalities, both in the sports world and other spheres, became the featured story in my newest [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.mariaburnsortiz.com/blog/wp-content/uploads/2012/01/pg2_usa_atpage2_576.jpg"><img src="http://www.mariaburnsortiz.com/blog/wp-content/uploads/2012/01/pg2_usa_atpage2_576.jpg" alt="" title="pg2_usa_atpage2_576" width="475" height="267" class="aligncenter size-full wp-image-1943" /></a></p>
<p>A new Twitter record was set during the Women&#8217;s World Cup final match between the United States and Japan with users posting a 7,196 tweets per second. This fact combined with the outpouring of social media reaction from notable personalities, both in the sports world and other spheres, became the featured story in my newest @Page2 column. </p>
<p>See: <a href="http://espn.go.com/espn/page2/story/_/id/6779835/us-women-soccer-fans-vocal-supportive-twitter">Women&#8217;s World Cup fans storm Twitter</a></p>
<p>I initially had another top for my column (which will run in two weeks), but sometimes when big stories happen you have to switch things up on the fly. There&#8217;s always a little bit of pressure when you&#8217;re writing something editors are waiting on to post, but there&#8217;s also specific sense of accomplishment you feel when you file a piece you&#8217;ve worked to turn around quickly. It takes me back to my days of daily deadlines when working in the newspaper world.</p>
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