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Monthly Archive for June, 2010

After appearing on The Callie Crossley Show two weeks ago, I was asked to come back as a guest to talk about companies’ efforts in marketing to the Latino audience during the World Cup. It was a great segment, and I’m already looking forward to the next time I’m invited on the show. My segment […]

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This afternoon, I appeared as a guest on The Callie Crossley Show on WGBH, Boston’s NPR station, to discuss the World Cup, soccer and the role the sport plays in immigrant communities. I appeared on a segment discussing a soccer tournament that a local non-profit organizes, however, my contributions were about soccer in the broader […]

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ESPN.com: Red Sox, The Musical

When I heard they were making a musical about the Red Sox, I was torn between wanting to cringe and laugh. Let’s be honest, sports and musicals haven’t gone together since the debut of “Damn Yankees in 1955. But “Johnny Baseball” wasn’t campy at all. In fact, it was a quality musical that hit on […]

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For the second straight Page 2 feature, I went into the event thinking it would make for a good blog and ended up with a full story. After getting a media release about Red Sox players Jacoby Ellsbury and Josh Beckett putting out two wines for charity, I thought it would work for a short […]

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