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The University of Maryland pulled off an upset beating Miami in the two teams’ season opener, but that’s not what had people talking after the game. It was the unique uniforms the Terrapins unveiled that had fans – and the Twitterverse – abuzz.

See: Maryland unis start social media buzz

As I’ve mentioned before, my goal in covering social media is to go beyond simply “this is what so-and-so said on Twitter.” The aim is to put it in some kind of additional context. For this piece, I wanted to look at trying to quantify the value of a social media bump.

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