Feed on

My ESPN.com social media column is off to a strong start. The initial plan is to have the column to probably run every other week, but in an effort to continue the momentum generated by the launch, we’ve started off with a column a week for three straight weeks.

This week’s piece was on the New Jersey Devils’ social media initiative. The team converted a former storage space in the team’s front offices into a “digital hub” and recruited fans to staff it – both to create a social media dialogue and to monitor conversation around the team.

See: Devils fans power ‘Mission Control’

I had a chance to go out to see Mission Control in action on game night during a recent trip to the New York City area. It’s a really unique endeavor on the team’s behalf, and they have some really committed fans who are helping make it a successful undertaking.

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