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With my social media column officially launched and generating some buzz, the goal was to further build on the initial column’s success. Considering that the NBA playoffs are underway and the league has been dominant among professional sports organizations in the social space, profiling the NBA seemed a perfect fit.

See: The NBA’s social media explosion

For this column, I headed down to New York City for the day to get a behind-the-scene’s look at the NBA’s social media operations as the Boston Celtics took on the New York Knicks at Madison Square Garden in the first round of the playoffs.

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