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The Ultimate Fighting Championship has set the benchmark for sports organizations when it comes to social media. I wrote about about the NBA’s status as a leader in the social space a few weeks back, and there’s no question that the NBA is dominant when it comes to numbers. However, UFC has embraced social media in a way that no other league or sport has.

See: Dana White leads UFC into social realm

Led by president Dana White, UFC clearly understands the importance of not just using social media to communicate information, but as a way to connect with their fans. The UFC also instituted sports’ first social media bonus, another progressive – even revolutionary – measure

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