Feed on
Posts
Comments

Wow. That was my reaction to the reaction I got from my latest Fox News Latino column. I know people read my stories, but it surprised me to see my piece go viral.

I didn’t expect such a response when I wrote the piece on MLS being in position to surpass the NHL as the No. 4 sport in the U.S. sports landscape, but never underestimate the passion of sports fans.

See: Major League Soccer is Poised to Overtake the NHL as the 4th Most Popular Professional Sports League in the U.S.

The soccer fans thought I was brilliant and agreed with me wholeheartedly. The NHL fans, well, to put it mildly, they had a different reaction. (You can’t win over everyone.)

My column got over 1,000 Facebook likes/recommends, was tweeted over 500 times and generated plenty of debate across the Web and around the world.

Among the notable discussion, it was the subject of a post on Mexico’s Récord, and I also was invited to discuss the story and reaction on “The Blake Price Show” on Team 1040 in Vancouver. (Update April 20: The audio is no longer available online.)

The aim of this blog/site is to serve as an archive of my work from various outlets across the Web.

However, I want there to be value to each post and don’t want to overwhelm visitors to my site. I think of when I first started in this business and used to save a copy of every story I wrote. Not too long into my daily newspaper career, I realized I was going to need to buy a house just to store all of my writing if I kept that up. I am going to start adopting that strategy here. I will still highlight my work on here regularly, just not necessarily every piece as I have been doing.

Currently, I have a weekly column on Fox News Latino. Beginning in April, I will also have regular social media column on ESPN.com’s Page 2. I will continue to contribute blogs to Page 2 as well. I also pick up additional freelance assignments from time to time. I post a link to everything I write on Twitter, so please follow me (@BurnsOrtiz).

You can also view my work through various site archives.
Maria Burns Ortiz – Fox News Latino
Maria Burns Ortiz – ESPN.com
Maria Burns Ortiz – College Soccer News

I had the opportunity to attend the MIT Sloan Sports Analytics Conference, which is conveniently held annually in my backyard. If not the premiere sports business event, it is certainly one of them. However, during one of the sessions, I noticed a colleague (who was not there) tweeted about the lack of Latino representation on the panels – there were none. He hit on something that I had been thinking, not just as I looked through the program booklet, but also just looking around the room. It became the basis for this week’s column.

See: Dearth of Latino Executives in Sports World is Alarming

I am extremely excited to be able to say that I am going to be the ESPN.com social media columnist. The column will begin running in early April and will cover all things social media as they relate to sports.

It initially will be a biweekly column, later becoming a weekly feature on the site.

As it’s a new beat for ESPN.com, there’s a lot of room for me to mold how I approach sports social media coverage. I am thrilled to be in a position where I will have ownership over my beat, and I really look forward to this opportunity.

Without a doubt, the biggest story of the week was the blockbuster three-team, 12-player trade the enabled to the New York Knicks to acquire Carmelo Anthony from the Denver Nuggets.

Given that Carmelo is undoubtedly the most high-profile Latino player in the NBA, the plan was to pen a column on the star forward pegged to the NBA trade deadline, regardless of whether or not a move was made. However, after he was dealt to New York, my goal was to find an angle that hadn’t been done to death.

Keeping in mind my audience, I wanted to focus on what Anthony’s arrival in New York would mean from to a Latino fan base. But also, it was important not to trivialize the fact that first and foremost Latino fans are fans of the game.

See: Carmelo Anthony, Knicks’ Savior, Can Become Hoops Hero for Hispanics, Too

Ultimately, the story looks at how Carmelo is faced with the challenge of living up to the hype that surrounds his arrival in New York, but also has an opportunity to appeal to a Latino fan base in a way he wasn’t able to do in Denver.

Boxing stories tend to do well for Fox News Latino, so I try to focus on the sport more than I have for other outlets. I really enjoy boxing, but it’s been a bit of a challenge as I strive to write stories that appeal to both the dedicated and more casual fan bases.

With sports like the NFL or NBA, there’s a number of recognizable names. But when it comes to boxing, there’s a very small circle of fighters known outside the sports’ ardent fans – and that short list doesn’t seem to be growing. This week’s column addresses that lack of a clear future superstar.

See: After Manny Pacquiao and Floyd Mayweather, Who?

I try to have my Fox News Latino stories budgeted out in advance, but some weeks, the subject (please forgive the sports pun) becomes a game-time decision. There’s definitely somewhat of a lull post-Super Bowl before we get into the NBA trade deadline, March Madness and MLB Opening Day, and this week, I was looking for an idea.

Then the Mark Sanchez “non-scandal” scandal broke when Deadspin reported that Sanchez had hooked up with a 17-year-old girl. No laws were broken, but it exploded on the Internet. To be honest, I hate to jump on a tabloid story. But at the same time, I had just written a story on how he’d been incredibly successful in controlling his image since being drafted. The Deadspin piece ran completely contradictory to that idea.

Sanchez hadn’t done anything wrong per se. But from a purely image standpoint, allegedly sleeping with a 17-year-old – while completely legal – is frowned upon. And that became the premise for this week’s column.

See: Hey, Mark Sánchez, “Legal” Doesn’t Make It Right

While the purpose of this blog is primarily to highlight the content I produce, I do occasionally like to highlight some of the other relevant journalism work I do. The recent National Association of Hispanic Journalists’ Region 2 conference that I organized is an example.

Since becoming regional director in the Fall of 2009, I’ve been committed to strengthening NAHJ within the region (New England to New Jersey). During that time, I have organized a major charity auction, overseen the creation of two professional chapters – NAHJ New England and NAHJ New York City – and organized two regional conferences. This is an unprecedented amount of activity for the region.

I have been extremely proud of the way that I, along with those who have been instrumental in assisting me in organizing and pulling off these events, have been able to continue the momentum. The most recent regional conference was a perfect example.

Held at New York University, “What’s New. What’s Next.” provided participants insight into media innovation and evolution through hands-on multimedia training and topical workshops. The conference was organized by myself and Yvonne Latty, the director of NAHJ’s graduate journalism program.

The two-day event featured an opening reception and book signing with CNN’s Soledad O’Brien, breakfast session with MediaStorm, a luncheon sponsored by the Robert Wood Johnson Foundation, a town hall with multiple NAHJ board members, a networking reception and 18 workshops/panel discussions.

In addition to planning, co-organizing and running the event, I was a panelist on a session on social media titled “Networking Your Networks: Social media for freelancers.” I also hosted a town hall for the NAHJ members and attendees.

The event was a huge success. We had over 100 attendees from throughout Region 2, but also from as far away as Florida and North Carolina. We also raised several thousand dollars for NAHJ, which comes at a time when the organization is in serious financial need.

Every time, I organize these events, I have moments where I think, “What am I doing?” Being on the NAHJ board is a volunteer position, and these events are so labor intensive, which comes on top of a freelance career and raising a toddler. But when I see how much enthusiam and excitement they generate about journalism and the sense of community they create for NAHJ members, it is incredibly rewarding.

As I’ve said before, there are moments when the uniqueness of my professional situation dawns on me.

Saturday morning, NFL Network was on in the background as I cleaned the house and got my daughter breakfast. (A very glamorous life, I know.) It was an NFL Films piece on Super Bowl IV.

An hour later, my phone rang — it was Joe Kapp, Vikings quarterback in Super Bowl IV. Sure, it wasn’t completely random. I’d e-mailed Kapp the day before with an interview request, but it really reminded me how fortunate I am to have my job.

The piece was initially going to focus on a semi-history of Latino players in Super Bowl history (which is a pretty short list), but after talking to Joe, I really felt he was the story. It was a great interview, and he’s really a genuine guy.

See: Joe Kapp, a Latino Pioneer, Earned his Way to the Super Bowl

I’m lucky to have an editor who trusts my news judgment, and the end result was a piece I’m really proud of. (As a bonus, my editor and Joe both said they loved it as well.)

In an exciting development, I now will be contributing to Fox News Latino on a weekly basis. This week, my editor asked for a boxing piece.

With the Miguel Cotto-Ricardo Mayorga bout announced for March 13, it was a timely subject. However, considering what an overwhelming favorite Cotto is, the piece couldn’t really be about what a great matchup the Mayorga bout would be. Instead, I focused just on Cotto — who this fight is really about — and looked at his career, both in terms of where he is now and what his place in boxing history will ultimately be.

See: Miguel Cotto Hopes Win over Mayorga Will Lead to Pacquiao

« Newer Posts - Older Posts »